The moment you think of starting an online business, keyword research is the first step even before registering a domain and a hosting. You should know your primary keyword(s) before registering the domain name. Although it is not necessary that domain name must include your keyword but it is better. Blogs like huffingtonpost and johnchow don’t include keywords in the domain names yet they rank in top ten blogs in the world. So this importance brings us to the discussion of a keyword.
What is a keyword?
A keyword is any word or a combination of words that users enter in the search engines to look for desired information. If you are a user and you enter “how to do keyword research” then this whole phrase is your keyword. The search engines will display millions of results. Ten of those results will be displayed on first page which means those sites obviously rank higher for your keyword. Now if you want your website to appear in top ten results, you need to rank higher for that keyword. Your website listing on first page of any search engine means more traffic to your website. Literally nobody goes to second page of search engines when it comes to search results. So just having a site lost in millions of similar ones isn’t going to help. That is where you need keyword research to start your website on the right track.
Keyword research shows you the competition:
Continuing the previous example, all the sites that appear in the search results are in a competition. If a site A is at number 1 as compared to another it means A is winning the competition. Keywords help you find the competition in a particular market or niche. Keywords are not only important for blogging, but also for other corporate websites. If you have a website which involves some kind of investment and helps people make money, you can use the keyword “make money online” instead of “earn money online” because the former has more number of monthly searches. Although both mean the same but using the first keyword could have drastic effects on better ranking of your site.
It is always better to go after keywords with medium to low competition. But in the quest for low competition, don’t forget the importance of passion in blogging. If you find a low competition keyword about law and law is all Greek to you, then you can never have a future with this keyword. So remember this.
Interest in the field> competition of the keywords
It means always prefer your interest in a certain field to the level of competition it is offering. Don’t go after a low competition keyword if it does not interest you.
It makes Geo targeting easy:
By using the techniques used in the tutorial “How to do keyword research”, you can find out the geo specific competition also. If you making website about your restaurant or coffee shop, you can use the power of keyword research to find out what meals or coffees are more demanded in your area and use those keywords to rank your site higher in search engines and grow your business rapidly.
Aim for low hanging fruit:
If you are starting out as an individual blogger, then a word of advice is to go for low hanging fruit. It means build your website around those keywords whose already existing websites are having page rank 3 or lower. It is important because if you stand against the big players from the very beginning, you will not get the expected results and you will lose interest very soon. Blogging success demands a lot of hard work and consistency and as I said at the beginning of this course, “SEO takes time”. So you should go after low ranking website, beat them, boost your morale, establish a stable income and you are ready to challenge anyone. By then your blogging and SEO skills will also have polished and you won’t find it difficult to stand up against high ranking websites.