Small Business SEO Terminology

A/B testing:

a method used in online marketing as well as web development to describe the process of testing variable A against B.

Awareness stage:

The first stage in buying cycle in which a consumer realizes a need that can be fulfilled by acquiring a particular product or service.

Branded keywords:

Any keywords that include the name of business, site or the brand.

Broad match:

In paid advertising, a keyword setting that allows the ad to be displayed whenever a search is made for that keyword or any variation of it.

Buying (Purchase) Stage:

The fourth stage of buying cycle in which the consumer acquires the product or service for use.

Buying Cycle (online):

The steps a consumer completes while buying a product or service starting from the awareness of the need to buy that product or service.

Commercial purpose:

A type of user intent with the purpose of finding more information about products or services in order to make a selection and choose the best one to acquire.

Consideration stage:

The second stage of the buying cycle in which a consumer starts analyzing available options to find suppliers, products and services that will help solve the problem.

Conversion

The act of converting a visitor to a site into a customer or to have the visitor take a step closer to become a customer (e.g. signs up to a newsletter or fills in a form).

Exact Match:

In paid advertising a keyword setting allowing the ad to be displayed when a person searches for the exact keyword in the exact form, nothing extra.

Google analytics ecommerce tracking:

A code used to track transaction data from an ecommerce website.

Lead Generation:

A term used in marketing, is the generation of consumer interest/inquiry regarding a company, its products or services. The process of Lead Generation is used to create lists of prospects that can be later targeted through email marketing in order to transform them from prospects to customers.

Leads:

Visitors that are interested in a company, its services or products and will try to contact the company to get more information.

Local SEO:

A variation of the search engine optimization process that aims to improve visibility for local searches, searches including geographically targeted terms. This process is specifically useful for businesses with a physical presence.

Localized Keywords:

A type of keyword including geographically related terms (state, city, district, street).

Long Tail Keywords:

A type of keyword that has at least three and sometimes even more words; a highly specific type of query with low competition levels but usually high user engagement.

Loyalty Stage:

the fifth stage of the buying cycle in which a consumer is satisfied with the acquisition and use of a product or service and decides to purchase it again or recommends it to friends and family.

Magento:

An ecommerce software and platform.

Online Marketing:

A set of tools and practices that are used to promote a company, its products and services over the Internet.

Open Cart:

An open source shopping cart system.

Phrase Match:

In paid advertising a keyword setting allowing the ad to be displayed when a person searches for the exact structure of a phrase, with keywords in the exact order, but with possible other terms appearing in front or at the end of the key phrase.

Preference Stage:

The third stage of the buying cycle in which a consumer moves to a deeper

Analysis of the product/service or of the results of using that product/service.

Prestashop:

An open source e-commerce platform.

Product Related Keywords:

A type of keyword including partial or complete names of products.

Sales Generation:

The generation of transactions on an ecommerce website.

Transactional Purposes:

A type of user intent with the clear purpose of acquiring a particular product or service.

Trigger:

The buying trigger is an event that causes the consumer to move further along the buying cycle process, from one stage to the next.

User Intent:

The intent behind a particular search query.

Woo Commerce:

Is a free ecommerce plugin for WordPress, enabling shop facilities on WordPress sites.

WP e-commerce:

Is a free WordPress Shopping Cart Plugin enabling shop facilities on WordPress sites.

 

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