Free SEO Course

Part11: Off Page SEO

Off page SEO is what makes your site popular and drives traffic to it. This is the critical step towards white hat SEO and takes a lot of time, I repeat “a lot”. Patience is the key here. Many people try to get some links during this process but if does not go as expected, they resort to black hat SEO techniques like purchasing backlinks, site rotators, traffic exchange etc. these techniques might raise the numbers but compromise the quality. It is better to have 1 legitimate backlink from a reputed site than to have 1000 low quality backlinks from…
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Part10: On Page SEO

Everything that you can do with your blog or the individual posts in order to improve ranking at search engine results page (SERP) is on page SEO. Contrary to common belief, on page SEO is more important than off page SEO because search engines evaluate your site based on original content, keywords and a logical site structure (sitemap). If you put duplicate content on your blog, then no matter how many backlinks you have, you will end up getting your site penalized by search engines. Everything I have discussed so far constitutes on page SEO. If you haven’t read the…
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Part8: Better keyword placement means better SEO

Misconception: It is a common belief that higher page rank means higher position in Search Engine Results Page (SERP) which is absolutely wrong. Your page rank does not matter much when it comes to appearance at SERP. It is the relevancy of keyword and popularity of your site that matters for search results appearance. Keyword placement is very important for SEO as it helps search engines figure out the site relevance easily. Your posts or pages should not be keyword ambiguous. As a spider visits your website, it should have no problem finding out what your page is about, nor…
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