Small Business SEO Terminology

A/B testing: a method used in online marketing as well as web development to describe the process of testing variable A against B. Awareness stage: The first stage in buying cycle in which a consumer realizes a need that can be fulfilled by acquiring a particular product or service. Branded keywords: Any keywords that include the name of business, site or the brand. Broad match: In paid advertising, a keyword setting that allows the ad to be displayed whenever a search is made for that keyword or any variation of it. Buying (Purchase) Stage: The fourth stage of buying cycle…
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Advanced SEO Terminology

301 permanent redirect: A redirect used for resources that have been moved permanently to a new location. Most common type of redirect. 302 temporary redirect: Tells search engines that the resource has been moved temporarily and the original URL will be reestablished. 404 error: An error code returned by server indicating that the requested resource does not exist at the specified address (URL) mainly because the resource has been deleted or moved to another URL. Bounce rate: The numbers of visitors that view only one page and then leave your website. It is an important parameter to gauge how engaging…
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Part14: How not to Build Backlinks

How not to build backlinks is more important than how to build them, because once you get penalized or red flagged by Google for black hat tricks, you will have a very hard time gaining back the reputation. I have been stressing throughout the course that “SEO takes time” and I have done that for a reason. Many new bloggers get frustrated along the way because they don’t see their efforts bearing any dependable fruit and they resort to black hat SEO techniques. There is no concrete time duration for SEO of any website. Some keywords are strong and websites based…
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