It is a common belief that higher page rank means higher position in Search Engine Results Page (SERP) which is absolutely wrong. Your page rank does not matter much when it comes to appearance at SERP. It is the relevancy of keyword and popularity of your site that matters for search results appearance.
Keyword placement is very important for SEO as it helps search engines figure out the site relevance easily. Your posts or pages should not be keyword ambiguous. As a spider visits your website, it should have no problem finding out what your page is about, nor should it get a wrong clue about your primary keyword. Many a times the reason for low ranking is the indexing for irrelevant keywords. Your posts should also look natural in terms of keyword density. It should not appear to search engine bots that you have just stuffed your site with random keywords. Target people not search engines.
So let’s talk about keyword placement first.
Keywords in page Titles:
Page titles have a very important factor when it comes to search engine rankings. Here are some facts about page/post titles which make them significant for better SEO.
- Page titles are stored in the history of your web browser which helps users remember what the page is about.
- Page titles are used as default titles for browser bookmarks to give easy access to readers.
- Page titles are used by RSS readers for publishing your content.
- A page title is used as a description for your site on Search Engine Results Page (SERP). So it’s the first thing people see about your post.
To avoid having your page titles cut off by search engines, make them no longer than 64 characters. Use concise page titles which convey relevant information about your page/post.
Therefore it is very important to have your primary keywords in page/post titles so that they are easily picked up by people and search engines alike.
Keywords in Meta tags:
Meta tags are HTML tags which tell search engine bots about what part of website to index and what not. Google bots don’t index Meta tags however they are helpful for ranking in other search engines like Yahoo, Bing and Ask. Most of the times sites having no Meta tags rank very well with search engines. If you are thinking that you will have to learn HTML for including Meta tags then don’t worry. You can use the WordPress plugin “All in one SEO” for custom Meta tags and description without the knowledge of any programming. If it’s really that simple then why not give a few minutes entering Meta info?
Keywords in headings:
Although it is not a rule of thumb but having your primary keywords in bold is very important. Your post should have keywords in <b> or <strong> tags at least once. Since headings are usually bold so having your keywords in headings can be a plus one for better ranking.
All the search engine bots crawl the heading tags first so it is extremely important that you have your primary keywords in there. Search engines will give more weight age to keywords found in heading tags <h1> to <h6> than the keywords found elsewhere.
Keywords in URLs and filenames:
Since search engines always index URLs in order to reach a site on the web so it is another important place to consider for keyword placement. Your posts URL must have complete page title. You can again use “All in one SEO” for setting your post/page URL format such that it includes your post title. Post URLs also appear on the SERP so they can be more convincing for the readers.
If you put some downloadable files on your website, make sure to include your keywords within the filename because many times people come looking for that particular file and search engines will have your site indexed for that file.
You can put a couple of downloadable files on your website and whenever people search for “DOWNLOAD” or “FREE DOWNLOAD” or “FREE”, your website has a chance to appear on the result page.
Do not put your keyword in anchor text of links pointing to other websites otherwise you will be directing the spiders to external sites for relevance.